Power Up Your Social Media Strategy For Events

Social media is one of the most important tools for advertising basically anything, and this proves to be the best option for event planning. It saves time, it is an up-to-date method and easily accessible for everyone in just seconds. Event planning never seemed simpler, with the proper social media strategies.

How

1. Importance of Social Media for Event Planners

Social media is without a doubt an incredibly useful and free of charge tool for marketing any upcoming event you have, no matter how small or big. Without social media, there is a significantly less outreach to all audiences you would gladly have as guests or participants. Those that plan an event, can always announce it early, see an accurate RSVP list and reap all benefits by using proper strategies.

In the end, it all comes down to whether potential attendees will come to your event, and this depends mostly on what they see as your posts.

The posts you publish are not only supposed to be catchy, fun, interesting – they also need proper hashtags and SEO usage. This is simply because Google will rank your website much better, and also let’s not forget, the audience you expect will reach your website and posts much easier with the right hashtags and keywords.

2. How Social Media Can be Used for Different Processes of Event Planning.

It always depends on the type of event, or simply which social media you use personally.

1. Choose a social network you rely on mostly
2. Think good about the main hashtag(s) for your event
3. Update all social media profiles you use, not just the primary one with the event posted
4. Facebook event-sharing is a must – even for tickets selling

The statistics rank Facebook as the most popular, and all that follow are LinkedIn, Twitter, Instagram, and others (Pinterest, Google+ and last, Snapchat).

• For Facebook: A high-quality maximizing of live streams, videos, status updates, as well as event post with regular updates and RSVP accuracy is needed.

• For LinkedIn: Excellent for B2B and networking, LinkedIn attracts the right audience, those closely connected to your line of work, as well as interested and potential clients or collaborators. Sharing photos or videos along the URL of the created event (from a different platform too). Then some more context is added, regarding the event, and simply hit ‘Post’.

• For Twitter: Promoting your event hashtag comes first here. This must be re-posted several times prior to an event (as with most social media profiles). Some users even make contest-events with a prize. Think of most interesting answers to your questions, winner photo after the event, and similar.

• For Instagram:

a) Location sharing with photos of the venue.

b) Try to use Luster aka Instaprint. This is a photo booth for rent, so any photo uploaded with your hashtag creates a copy of the photo later kept as a souvenir for your audience.

c) Insta-contest. Encourage the guests to take selfies with the event tickets, using the right hashtags and so on.

d) Timing on Instagram is a key factor. Algorithms are never wrong, which means an hour before, after and exactly at 5:00 pm is the best timing for a post.

Also, another excellent tool for displaying your posts to your audience is the Taggbox. This tool aggregates with Instagram, Facebook, Twitter, LinkedIn, Vimeo, Tumblr and many more. With this best social media aggregator tool, you will gain and build trust with your audience while your marketing performance outshines the competition. It works by discovering content, filtering it, customizing it with excellent design and finally displaying it.

3. New Trends in Event Social Media Marketing (UGC and Social Walls)

• UGC. UGC is user-generated content of any kind; videos, images, text, status, reviews, opinions, polls, etc. What makes this relevant is that it is a creation of real people, not major brands. And these major brands largely depend on UGC by sharing it to their own websites. UGC is recently gaining popularity and is the most in demand digital marketing trend of 2019.

User created content is most compatible and popular with Instagram. The audience will share and even create posts with your event and hashtag, once you as event planner share it first. UGC  promotes authentic posts and trust because the reality is that everyone trusts people more, over fluff-content or brand commercial events.

• Social Walls.  Social Wall, like Taggbox, are an amazing way to power up your social media strategy. They are like these huge sparkly digital screens that display real-time social media feeds in a very interactive way to the audience at your events. They not only boost audience engagement at the event but also helps you increase your event ROI, and spread the word of mouth marketing for your brand and the event.

Taggbox Social media Walls integrate with multiple social media platforms like Instagram, Facebook, Youtube, LinkedIn, and many more. It comes with amazing customization, powerful moderation, robust analytics features, and many more such amazing features that help you create really beautiful and engaging social walls.

Social Wall offers these types of display-

1. Social Live. for broadcasting, live, and on a large screen (pots from social media with hashtags.) Every person will see their own post on the screen for a few seconds in front of an audience.
2. Social Event. This version is panoramic one of the Social Live. There are wider pictures and texts here.
3. Social TV. This is an option for the social media wall with 4 posts per one line and much larger display for pictures.
4. Social Museum. As mosaic for pictures, this can compress 8 posts per screen (or 4 posts per line). An excellent option for contests.
5. Social Mosaic. A video on autoplay for posts, gifs, mp4 and similar.
6. Social Timeline. When your Social Wall goes public, it is Social Timeline fir for large audiences. Live interaction and engaging in conversation by following it only, or directly participating.
7. Social Bricks. This is basically a template similar to the Pinterest style template. All of your posts can be embedded to your website or the application. Each post is listed one after another. And, your audience can use such a template for collecting posts from contests (if there are any active).

Also Read- How to get more followers for your LinkedIn company page [13 simple tips]