What is User-Generated Content – The Definition and Beyond

Remember the last time you read a complete blog post of 5000 words…I can’t remember it, maybe 5-6 years before!

Content marketing is changing it’s shape, new type of content are ruling the content marketing scenario right right now. Videos, images, animated tutorials, podcasts, live streams, “user-generated content” etc are the new type of content which content marketers are considering right now to market there brand, service or products.

What is User-Generated Content(UGC)?

User-generated content or consumer generated content or consumer created content or user created content is right now the best and the most trusted form of content in content marketing and is a trend to look upon!

Read Also – How To Create An Influencer/Creator Media Kit

The Definition of User-Generated Content

User generated content is any type of content created by users or consumers rather than the marketers for the brand, product or service. The reviews you see on the products on ecommerce websites is UGC, video testimonials of brands and services is UGC, Mentions and taggings on social media about the brands are UGC.

Why User Generated Content is Gaining So Much Popularity?

Users trust users, this is the most important reason why user generated content is gaining so much popularity these days. It is created by users and no marketers, people trust UGC and it influences their purchase decisions and that’s what marketers want, they want conversions and UGC help them achieve it! Following are the reasons why User-generated content is so famous these days

#1 Most Trustworthy Marketing Content

User-generated content is not created by marketers for promoting there brand and services, its created by happy or sad customers, and consumers trust consumers thats why user generated content is the most trustworthy marketing content.

#2 Scalable Content

Everybody in content marketing domains has a common problem! The lack of content! User generated content solves this problem like a pro! You just have to create an amazing hashtag camapaign like #ShotonIphone #ShareACoke and people will automatically create amazing content for your marketing!

#3 Guaranteed Engagements

Using UGC in your marketing strategy is a great idea to boost engagements, it encourages the audience to create UGC more, afterall everybody wants to be featured on a big brand’s social media account and hence create amazing engagements.

To read about more benefits of User generated content follow the given link.

Wondering how to leverage UGC for marketing?? CHeck out this list of best UGC Platforms to do so!