What do you seek before buying something? What holds you down from not buying something? TRUST it is!! When we think about smartphones we think about Apple, but why? Because we all trust Apple when it comes to smartphones. Consumers seek trust before buying anything and this digital era has changed the means of Trust!
Reviews, Testimonials, Ratings or User-Generated content about the product, service, or the brand are the only means by which you can increase the trust among your audience in this digital era. This UGC or CGC (Customer-generated Content) can be used anywhere to increase the trust, engagement and participation among your audience.
Today, In this blog post, we will be discussing 6 such amazing ways to use UGC for Marketin, Branding and Engagements!!
#1 On Your Website
This is the most obvious but most powerful use of customer generated content, your ecommerce or any money making website. By using UGC on websites, you boost your audience’s experience by showing them what other consumers think about your product hence you increase the “dwell time“, social trust, and sales, eventually!!
#2 In Emailers
Emailers are the backbone of any marketing campaign, if you are in Saas or any tech related business your audience is reading emailers, for sure!! Similarly like websites, UGC can be used in emailers to reduce the bounce rate and increse the user engagemen.
#3 At Stores and Venues
UGC is a great deal when it comes to retail stores or venues like hotels, resorts etc. Tools like Taggbox helps you create an amazing social wall of your UGC and display it across any digital device, be it TV, monitor, Jumbotron, Projector or any digital signage solution.
#4 Digital Marketing Campaigns
Tools like Taggbox and Tintup allows you to get the rights of this UGC and gives you all the tools required to moderate, curate customize and purposely use this UGC in your social media or digital marketing campaigns .
NOTE: Getting the rights of this UGC before using UGC in any advertorial campaign is very important very few UGC platform provide this feature to leverage, choose wisely!!
#5 In Events
Launching your product? Organizing a trade show? A talk show? A wedding? Seminar? andthe list goes on, any type of event has some social sentiments linked to it, leveraging this social sentiment for boosting the engagement and participation in events is the smartest move you can make being a marketer or organizer.
Social wall tools like Taggbox allows you to create a beautiful social media wall from your ugc in real time and lets you display it on any digital screen and that too in real time, so your event audience and virtual audience both can participate in it!!
Also Read: Anatomy of a Perfect Social Wall for Events
Social Wall 