11 Instagram Marketing Tips for Brands in 2022

Instagram is an excellent medium for all businesses whether big or small. Instagram is amazing for small-scale businesses who are just starting with their marketing journey. 

With the advance of Instagram features, it is now more convenient to market your product on the medium. Over 130 million Instagram users click on shopping posts per month. There’s a huge group of people who love to inquire about products and make purchases from likeable brands. 

The new and exclusive feature of Instagram shopping is allowing brands to tag shopping products on feeds, stories, reels as well as IGTV. There are tremendous features on these platforms. Marketing on Instagram is now more promising than ever. 

Powerful Instagram Marketing Tips for Brands

To make your brand a hit in this medium, we will be taking you through 11 most amazing Tips of Instagram marketing, which will benefit you in 2022. 

01. Business account is a must

If you haven’t built a business account on Instagram, you miss out on the essence of Instagram marketing. A business account on Instagram simplifies the ways of getting a high target audience and generating the most number of sales. 

Here are a few benefits that a business account on Instagram gets you: 

• Insights for the potential audience and competitive market
• Targeting a large users base with Instagram ads 
• Establishing a brand shop on an Instagram page
• Primary as well as secondary messaging inboxes
• Adding a call to action and contact info on the profile

There is also a creator account that best suits the work of content creators and influencers. But if you are not one of those business accounts is what benefits marketers. Hence, without further delay, create a business account and move on to the other marketing tips 

02. Have Product-Focused Content Calendar

Now, the best way to establish your Instagram marketing is to set a product calendar. For business on Instagram product-based content works wonders. Brands should never aim to spam their audience, but they also need not hesitate to showcase their products to their followers through Instagram post templates. 

Product post doesn’t mean to put a bland product photo on your feed. When marketing on Instagram, presentation is everything. Hence, make efforts on stylishly representing your products. 

Many brands are publishing product content like a pro, including infographics, product videos, animated explainer videos, etc., for example Adidas features the launch of Kanye West Designed Yeezy, new model 350 V2 in animated form. Nike, H&M, Tesla, Starbucks are a few of the brands excelling in product marketing on Instagram. 

Product content doesn’t just have to be photos; video is equally beneficial for Instagram marketing. In fact, short video content clips like boomerangs are more entertaining and appealing to the audience than pictures. 

User-generated content can come in handy for times you enable to get new ideas for your post. Sharing your customer photos with your products proves the prospects that people like buying your products and are finding them useful. We will discuss more on user-generated content later in the blog.

Although product-based content is not the only type of content you must be posting on your feed. But it should be the core of your Instagram marketing plan. Don’t shy away from self-promotion, brands do it all the time and gain huge success.

03. Establish your brand’s “look” on Instagram

After you plan out what to include in your content, the next thing is to work on the appearance of your content. Instagram is a visual medium, the appearance of your feed, as well as profile, really matters to the audience. So, make an effort in creating a beautiful and attractive Instagram wall. 

Instagram content aesthetic will help you influence the buying decision of users and create the brand identity and recognition with the right colors and elements. If you stay consistent with the look of your content, your followers will easily recognize your brand’s content on their feed. On Instagram, staying consistent is the key to getting high user attention. 

Some of the examples of brands doing well in being consistent with their posts are @nivea, @burgerking, @nike, @junehomesupply, and more. They manage to keep the look and feel of photos and short-form videos the same on their feed. 

To stay consistent with your content, you can download and make use of Instagram presets. If you are new to the term, Instagram presets are predefined edits allowing you to transform videos and images with just one click. It can simply be defined as filters that can be downloaded in any medium like font, computer, and more. Presets can be downloaded from multiple sources. 

Instagram allows you to create your own presets using an excellent editing application called Lightroom. It helps you save a lot of time by letting you use the same edit repeatedly. Many brands sell their created presets, so if you find a creator’s Instagram feed appealing, you can inquire to know whether it is available for sale or not. 

04. Write Great Captions

Although Instagram is an image-oriented medium, there is no good reason to avoid captions for your posts. The voice of your brand is as important as the appearance, if not more. 

Just like images and videos, you should also practice consistency with your captions. Instagram offers users up to 2200 characters for caption, allowing you to add detailed information or engaging stories on your posts. 

However, only the first two lines of captions appear in the news feed, without requiring the user to press the ‘more’ button. 

First two lines are the important ones as most of people avoid reading the caption thoroughly and tend to scroll over the content.

We will advise you to use a long caption only when it’s most required; otherwise, keep your caption short and simple. For organic posts, a length of 138 to 150 characters is proved to be effective, and for ad campaigns, it is 125 characters.

If you plan to keep the caption long, make sure the text is informative and interesting. One of the best examples for long captions is National Geographic, who are nailing the art of writing long Instagram captions. 

05. Make Your Creativity & Voice Count

The urge to generate high sales and revenue has made Instagram a competitive-driven platform. To succeed and stay ahead in the marketing game, leverage your creativity or something unique about your brand. On Instagram platforms, brands with niche or unique publishing are the ones experiencing substantial growth in followers. 

By increasing your follower count, you also increase the chance to sell your product or services. There is no one solution for generating unique or creative ideas, however here are a few examples, you can use to your benefit:

• Humor is always an excellent option to grab your users’ attention. Humor content like memes have been great social media feeds, which have the potential to make your content reach millions of people, getting you famous overnight. Publishing a funny caption or ad will channel your audience’s appreciation as it gives them a break from traditional marketing messages. 

You need to bring out creativity and add funniness in your product-based content. If you still can’t be humorous, you don’t need to waste your time on it; there are plenty of other tactics to incorporate. 

Old Spice, TacoBell, Arby’s, The Honest Company are a few great examples of brands that will show you how to humor on Instagram.

•  Color: colored palates are a subtle way to grab users’ attention most of the time, if not always. Skullcandy is one of the great examples of brands incorporating color feed like a pro on Instagram. It cycles a multitude of color schemes on a day-to-day basis, making the feed look amusing and fun to watch.

• Inspiration and motivation: are also a popular aspect of marketing as well as user engagement. One of the great examples is of Fitbit who regularly posts inspirational quotes to connect with users. 

Example: Fitbit regularly posts inspirational content on its Instagram feed to tell their audience they value what they do.

Tools to boost creativity on your Instagram feed

Companies should make an effort to find and utilize their trademark and make their brand stand out from the crowd. To do that you can take the help of a third-party application, here are a few examples that will help you boost creativity. 

• Canva: Is an amazing graphic creating platform with hundreds of creative templates to fit the needs of every social media platform as well as other creative needs. 
• VSCO: has built a community that offers tools for text and video creation, it helps you set a high standard for your Instagram posts and includes everything from editing and style options.
• In-Shot: is one of the widely recognized video editing tools. The tool is famous because of its and sales boosting features like music, speed control and more.

06. Curate & Promote User-Generated Content

This is one of the most beneficial Tactics for Instagram marketing. Customer published content and photos are most valuable for social media marketers and Instagram is no exception. 

You can target a wide Instagram audience by filling the content calendar with user-generated content. It is not only time saving but is also a realistic marketing approach.

However, finding user content can be a tiring job if you search it through the feeds. Instead, use hashtag mentions or other tactics like running a competition or poll. 

Hashtags alone are not efficient to get you enough user generated content, this is when Instagram wall tool like Taggbox come handy.

07. Use hashtags wisely

Hashtags is one of the important social media features that has been adopted across several social media channels. Just by using the right hashtags on your posts, you can acquire maximum gains and brand visibility on Instagram.

Instagram allows marketers to post up to 30 hashtags, however, we recommend you to avoid the maximum mark as it may look like overstuffing or a spamming tactic resulting in fewer followers. Instead, focusing on using 5 to 9 hashtags would be enough. 

Also, make sure not to use the same hashtags repeatedly or irrelevant hashtags as it will leave a bad impression of your brand on viewers. 

Here are key pointers to incorporate hashtags in your Instagram marketing:

• It should be relevant to your content
• It should follow your product or brand niche
• It should not channel any actions for your audience like follow, like or swap.

08. Listen to Your Customers

It may sound pretty obvious, but it’s worth your attention. After your brand gains substantial recognition on Instagram, more and more audiences will approach with questions and suggestions. 

This can be benefiting to your brand if you use the right approach. For instance, you can offer customer support on your Instagram account. Message buttons and contact details on your profile will allow your customers to enquire about your products. To which you can answer and resolve their queries. 

Instagram is also an excellent way to gain customer feedback. You can leverage the medium to acknowledge what your customer feels about your brand. Once you collect these valuable pieces of customer insight, it can be used in improving services and marketing strategies. 

Instagram can also help you know how well your product or services are performing. For example, if your line of office handbag is accommodating enough stuff that it claimed? Does it match the quality users expected? Data like these will enhance products as well as use their verdict as marketing material. 

09. Make the most of Instagram Stories

Instagram stories are the most likable features of Instagram. Instagram stories are viewed by 500 million users per day. And one-third of most-viewed stories are of businesses. 

Considering the worldwide significance of ‘Instagram Stories’ for business, post at least one story a month. 

According to surveys, 96% of the US claims that they plan to continue using Instagram stories for marketing for further months and years.

Stories are 24 hours limited content and so the audience expects and likes it to be real and raw rather than a curated and polished feed. Hence, you should consider this if you plan to build a strong brand presence. 

Here are a few tips you can use while creating stories for your business:

• Tell a story: The audience loves realistic content; hence, telling your brand story can impress your viewers. 
• Be quick: You can put multiple shorts in your scene but make sure you deliver your message within 3 seconds of your video. 
• Giver relevant information- Post valid data with the right resources and be on point.
• Use a call to action- Use text to navigate your followers instead of using small ‘swipe up’ overlays for outside links. 
• Create brand identity: Similar to feeds, the Instagram story should also be aligned to the brand’s aesthetics and voice. 

Like Instagram posts, you can also schedule Instagram stories using scheduling tools. 

Instagram stories are another great way to get UGC content. If your followers tag you in their story, make sure to reshare it in your own story, thanking them for their generosity.

10. Set up an Instagram Shop

One of the most significant benefits of an Instagram business account is the ‘Shop’ feature. It simply allows you to set your shop on the page allowing followers to look into products, get necessary details and make their purchase directly. 

If you add “View Shop” on your profile, this will allow Instagram audiences to shop without going through the feed. There is also a shopping tab on the explore page, where viewers can browse new products or view products from brands they have been following. 

If you plan to tag your product on your stories, make use of Auto-highlighting. This will save the post in highlight along with product tags surpassing the 24-hour time limit. Both new visitors and existing followers can look into the post and make purchases. 

11. Experiment with Instagram Reels

Presently, reels are the most trending content on Instagram, which you find on the Explore page. Although reels were an answer to Tik-Tok, it is no more limited to dance videos. Brands are stepping up their marketing game with Reels. 

 Brands like Sephora, Statusphere, Second ShotCoffee and many more are highly benefiting from Reels. Second Shot Coffee used reels in both paid and organic posts which gained 40,000 impressions and 2000 views respectively. 

Conclusion

In the majority of cases, social media doesn’t give you results overnight, you need to be patient and focus on strategy. However, don’t forget to enjoy, after all, Instagram is all about fun and entertainment. Start using the above-mentioned tactics and move ahead in your marketing game plan. 

Read More: Pay Per Click Affiliate Marketing