Even though virtual events reached the level that they did when the pandemic was at its peak, they still are being leveraged widely by event marketers and brands even today due to its phenomenal benefits mainly the fact that they are conducted easily within budget and secondly, that they can be attended by the attendees from the comfort of their homes.
A regular event demanded people to leave their homes, travel to reach the venues, and attend the event. However, the need for social distancing and lockdown compelled people to attend events while staying at home leading to more people attending the event.
Even though virtual events have the aforementioned benefits, it still is challenging to conduct a successful virtual event and you need to be cautious about a few factors.
In this blog, we will be highlighting the 6 best tips to keep in mind while hosting virtual events and these tips would take your virtual event to the next level.
Let’s get started!
Best Tips For Hosting An Engaging Virtual Event
Make A List Of The Goals Of Your Event
Before conducting the event, you must be completely clear about your goals and the reason behind conducting the event.
You yourself must have clarity about the reason behind conducting the event and your expectations.
Ask yourself questions like the agenda behind conducting the event, your purpose, are you conducting the event to gain followers or to increase sales, and ask yourself about your budget as well.
Include An Engagement Tool Like Social Wall
Keeping the audience engaged is extremely mandatory and needs to be given importance. However, gaining the attention of your audience can be quite a challenging task.
In such situations, a social wall can be a great tool that is specially meant for increasing engagement and communication between audiences.
You can do so by conducting a fun activity involving a Taggbox Display social wall. Motivate your audience to create interesting posts for social media and publish them on their social media account.
The content can be around the highlights of the event or you can simply ask them to tweet updates about the ongoing session. Encourage them to post the content using a specific hashtag or by tagging your event.
The content can be collected using a social media aggregator by Taggbox and can be published on the social wall for the attendees to engage more. The attendees will be surprised to see their featured content and it would further raise an urge in other attendees also to participate in the activity!
Must Read: Virtual Event Engagement Guide
Rehearse The Event Before The Final Day
We cannot lay enough emphasis on this point which clearly reflects how important this point is. You need to make sure that you rehearse the event thoroughly before the final day and you need to be prepared in case of a technical issue or glitch in between the event.
Make preparations beforehand so that the speaker or host does not fumble or get nervous in between the event. When you rehearse the event beforehand, you have an idea about how to tackle situations as you get an idea about the possible hindrances and how to deal with them on the spot!
Promote Your Event
Another efficient tip that will make your virtual event more engaging is to promote your event on all possible channels. Preferably, you must make extra efforts and promote your event on social media by running ads to create interesting posts and stories.
Apart from social media, you can send newsletters or conduct email campaigns and promotions to promote your event.
Send A Bag Of Goodies To Your Attendees
To increase the engagement of your attendees, you can send them a goody bag before the event by mail at their address.
You can set the bag as per your budget and can include stuff like event t-shirts, caps, personalized backpacks, a sipper bottle, or keychains.
Your audience will be delighted by the gesture and would surely attend the event even if they were planning to skip it!
Send A Thank You Mail
After the event is over, you need to show your gratitude to your attendees and you can do so by thanking them for actively participating in the event.
You can send a beautifully designed email to them right after the event and it would leave a positive impact on them and they would look forward to more such events conducted by you.
Final Thoughts
Conducting a virtual event has many benefits including the chance to host more attendees since it involves no traveling and can be attended by all from any part of the world.
However, you need to conduct it with the right approach, proper planning, and execution.
Here are the 6 best tips for hosting a successful and engaging virtual event. Since you are now aware of the significance of hosting virtual events and the best tips, go ahead and plan your next amazing virtual event!
Social Wall 