The term web 3.0 was first introduced by Gavin wood, the founder of Polkadot and Ethereum co. Since then, this word has sparked a lot of interest. After 30 years after the introduction of the first web and web 2.0, the principles of web 3.0 involve going back to the premise of information privacy.
However, it also involves providing people with a life-like experience of the web. The core belief is that web 3.0 incorporates elements of AI (artificial intelligence).
This means the web produces results, keeping the customers’ preferences in view rather than suggesting results based on the first alphabet they enter.
Another feature of web 3.0 includes life-like graphics, which further lessen the distance between real and fake and change the dynamics of virtual reality. Other features of this interface include voice-to-command features, such as SIRI.
Web 3.0 as a game changer
Current information on web 3.0 suggests that, unlike the current world wide web, still under the control of human emotions, web 3.0 will not be the same. It is suggested that the new web will analyze everything like never before.
This will lead to less room for projecting desirable reviews or agendas, which makes the web a neutral platform, some salient features of web 3.0
Must Read – The Future of Web Digital Work
1. Analysis of information and a look into its sources
The current web sees information only in how it is put on to the web, although some forums and websites have moderators to filter out irrelevant information. However, with web 3.0, this may be different.
People and web specialists say that the new web will analyze content and its relevance and validity. One example is detecting whether ratings for a product have been rigged or not to make it appear worth buying.
Another instance is hiring a group to post favorable comments about products, making them appear more attractive. It said that web 3.0 could detect and take action on all such interactions that are not organic.
2. Web 3.0 and modern web browsers
Conventional web browsers currently in use include google chrome and firefox. However, these browsers have concerns such as counterfeit copies, which lead people to become victims of impersonated messages in an attempt to gain access to their wallets.
Web 3.0 browsers, however, ensure that all such messages and notifications do not reach users. This will be done because of the advanced privacy features of web 3.0 browsers.
3. Rationalized search results using web 3.0
The current web 2.0 dumps suggestions based on keywords. For example, a user’s search intent is to look up WWE superstar “the Undertaker”; however, they suggest addresses or show pictures of funeral undertakers.
Web 3.0 eliminates this issue. Web 3.0 suggests exactly as per the search intent; this streamlines the search process and eliminates excess results.
4. Web 3.0 and its contribution to rising living standards
Take a look around you. The journey from google, the android interface, now stands at Amazon Alexa. The release of web 3.0 and the current stage of AI developments sees us having even simple functions in our homes based on voice-to-command. This is the reason why experts suggest that web 3.0 integrates the internet into our lives like never before
Must Read – Your Marketing Plan’s Strategic Framework For Promoting Events In 2023
Digital marketing after Web 3.0
current digital marketing involves using backlinks and other SEO techniques to ensure that websites rank at the top of Google rankings. The emergence of web 3.0, however, changes these dynamics.
Uploading content and putting up backlinks depends more on the acceptability of content from moderators. This is one of the reasons why many forum pages have high spam scores and low domain authorities, making them unfit for content.
Marketers encounter the need for moderators to approve content. With AI as moderators, the content will be approved or rejected, leading to higher backlinks. Conversely, AI will remove irrelevant content on the spot, preventing spamming websites.
Many popular digital marketing agencies evaluate the aspects of the complete implementation of web 3.0. experts sight it as a favorable step in the digital world. Web 3.0 is the end to malpractices such as black hat SEO and other unethical marketing practices.
Integrating Ai with the web means sellers cannot rig ratings or post fake comments by paying people. This disrupts some marketers’ inequalities and unfair advantages.
MBE digitals plan to tackle web 3.0
Just like an agency named, MBE digital takes web 3.0 as a blessing in disguise. What contributes to this ideology is its firm belief in engaging in the most ethical marketing practices. MBE digital considers web 3.0 a positive move that equalizes and provides a level playing field to digital marketers.
Social Wall 