Twitter is one of the most well-known social media networking sites, with interactions taking place between millions of users. It is a microblogging platform, wherein people share and converse through tweets. It is also recognised for generating leads.
It is no surprise that Twitter is a great platform for implementing your marketing strategies. In fact, you can collect data from it and display it on different offline channels like live events and digital signage. Wondering how? We got all your questions answered. To know more, read on.
What Is A Twitter Wall?
Twitter Wall is a social media wall that showcases the live tweets of the event guests on the digital screen with the help of a hashtag curated for the same. But, it is noteworthy that they both(Twitter Wall & Social Wall) aren’t the same, as the latter one takes into account all the posts from other mediums of social media platforms like Instagram, Facebook, Twitter, Pinterest, YouTube, etc.
A Twitter wall enables brands to utilize the same for brand promotions and marketing. As it is a live feed consisting of experiences and opinions of the people attending the event, about the event. What makes it further interesting is the fact that you can exhibit tweets on digital signage and screens in real-time!
It also helps in initiating a conversation about the brand in both online and offline audiences. You can also moderate the data, which seems irrelevant and objectionable, and show only those tweets that you approve to the audience.
How To Display Twitter Feeds In Events?
There is no doubt in how fascinating a live feed is for the audience, because who doesn’t like to be featured on a live feed, right? Moreover, from the point of view of a brand, it engages the audience, boosts interaction and fetches more attention.
To know how you can do this, understand the following steps:
Create An Exclusive Hashtag:
A hashtag is the most important component to let people initiate interactions. It lets the brand connect to the audience. The hashtag must be exclusive, easy to spell, and should be able to inculcate emotions in the audience. But before finalising the hashtag, the brands must study their targeted audience, as hashtags are the most influential marketing strategy to generate audience engagement. Therefore, it should be just perfect!
It is also required to collect and curate stories and posts generated by the users to further display it on the live Twitter feed.
Curate Content Using Hashtags & Mentions:
Once you have introduced the hashtag and gotten it running, you must curate the content from social media in order to display it on the live feed. By showcasing UGC on the live wall, brands can make the crowd the brand ambassador of the events. This further aids the brands be cost-effective with the promotion of the event. The brands can also moderate the content, customize the wall and make it look lively.
Display:
After curating and moderating the content by using social media aggregators, you are now ready to display it live to your audience, be it online or offline. This helps in building interest of the people in the brand, keeps them engaged, supports sponsorship and boots the image of the brand. To make this process easier, you can use social media aggregator tools like Taggbox Display, Juicer, Curator, etc.
Advantages Of Displaying Twitter Feeds In Events
Shows Real-Time Content:
The quintessence of a live twitter feed lies in the content that is being displayed on the screen. Therefore, it cannot be anything less than perfect! And what can be better than a real-time twitter feed containing User-Generated Content being showcased on the Twitter Wall? The interactions happening between audiences and the actions taken by them are shot up by the display of real-time Twitter feed published online using the hashtags by the event guests sharing their experiences at the event. Without any doubt, it also enhances the returns made for the events.
Compatible:
An apt. Twitter Wall must be compatible with different dimensions and display screen variant requirements that venues have, as a live Twitter hashtag feed can be used in various types of events, concerts, product launches, office displays, university displays, etc. Hence, be it a smartphone screen, television screen, jumbotrons and others, a good Twitter Wall should meet all the requirements.
Moreover, mobile phones need a special mention as they play a dominant role in our lifestyles. Twitter Wall being mobile friendly facilitates total control of all the operations of the live twitter feed through your smartphones.
Customize It As Per Your Convenience:
A notable feature of the Twitter live feed is that it should permit you to customize your display and tweets according to your vision, requirement and the look that you want to provide to your Twitter Wall. You must get a variant of options w.r.t themes and layout options that allows you to customize your Twitter Wall in the best way possible.
Mighty Moderation:
It is essential to understand that not everything that’s uploaded by the audience is appropriate to be displayed on a live feed in front of the attending crowd. Hence, a good Twitter feed display must have a robust moderation feature that aids you in filtering out irrelevant content while displaying the most appropriate and superior quality UGC on your live feed. Because it is your content that can build or demolish your brand image, ain’t it?
Conclusion:
Twitter being one of the leading and quirky social media platforms, can fetch more eyeballs in your live event, make it even more eventful and vibrant. All that you need to do is aggregate your real-time tweets on a screen with the help of an exclusive hashtag and you’re all set to enhance your user interaction, built engagement and create a buzz in both your online and offline audience.
Social Wall 