User-Generated Content is very popular among marketers because it is economical and more effective. User Generated Content (UGC) is the content created by the users rather than brands. You can share or use this content as your marketing plans.
People love and trust UGC. It helps you to increase your brand value and also lowers the gap between the user and the brand. Events are great for UGC. You get the opportunity to interact with a large number of people and showcase your brand.
Today we are going to discuss some of the tactics to leverage UGC in events.
#1 Selfie Spot
It’s a fact that everyone loves selfies. Place a selfie spot at the main center of the event so that everyone can notice it. Ask people to share the selfies on social media and at the end of the event display them on the big screen. In this way, you can get higher engagement.
Look how this event used social wall to display live twitter feed on their event screen… Marvelous, isnt it?
#2 Use Social Media
Nowadays everyone uses social media. On average, people spend about 2 hours on social media. So using social media can be really effective for you Try to start a conversation using one hashtag and encourage people to share their views and get involved in those conversations.
#3 Create Custom Hashtags For Particular Events
Try to create hashtags according to the events. Ask the people to share the photos, videos, and all other related stuff to the event using these hashtags and display this live hashtag feed on event screen! In this way, you will engage the users and this will also help you generate UGC.
4 Hold A Contest
Organizing a contest is a very effective way to get the UGC and to make the event memorable. You have to be really creative if you want the best results. People will share and thus promote your contest if your contest is interesting. To boost the engagement, you can organize a live vote at the event.
#5 Engage The Audience
The best way to reach a larger audience is by interacting with them. Try to ask them some questions related to the event, request their opinions, take a pole, and many more things like these.
Once the event is over ask the audience for the reviews and comments. You can these in your next event to engage the audience.
Pro Tip: Using UGC tools like UGC contest tools, or social media wall for events is the best possible way to leverage UGC for events!
Social Wall 