There is one thing that the audience and brands are looking for in any event and that is Engagement.
There are numerous kinds of events taking place in different industries on a global scale but the agenda to engage the audience in the event is consistent throughout.
Many techniques & tools are used by organizers to achieve this goal and one such technique is to leverage an Instagram hashtag slideshow.
What is Instagram Hashtag Slideshow?
Instagram hashtag slideshow as the name suggests is a slideshow of content feed fetched from Instagram on a digital display especially in an event. It can help you showcase the valuable UGC to your audience in real-time for a successful event.
It can be any event like conferences, seminars, parties, meetings, corporate events, weddings, on any similar occasion.
It is an emerging trend among the event organizers as it provides great benefits to attract the audience, engage them, and deliver a superior event experience. But why would they use Instagram & how it relates to their events?
Why Instagram & its relevance in events?
Instagram is one of the most popular social media platforms with over a billion active monthly users and half a million daily active users. Instagram has all the necessary elements for an intensified user engagement and that has been a tremendous reason for its continuous exponential growth.
It is a visual-heavy social platform where almost 100 million photos are uploaded daily and both the elements social media and visuals collectively form the most engaging experience for the audience.
Instagram is the king of hashtags and hashtags make it easier to discover and curate all the relevant & valuable user-generated content with minimum human, time, and resource investments.
Use Cases – Instagram Hashtag Slideshow
1. Product Launch
Social media is the go-to platform for any marketer or brand for promotions & advertising, Similarly, for any product launch, it is the primary choice as well.
Instagram is the perfect choice as visuals are the first things consumers look for any new or upcoming product as they have the curiosity to know how it looks & its aesthetics.
When it comes to offline audience, you can leverage the best social wall to engage the event audience about what people are saying about it on Instagram, how it looks, the user or expert reviews, product exposure, and much more. All of this can be done really very easily by using a Instagram wall for events like Taggbox.
2. Corporate Summits & Conferences
We all know how important social media is for our leisure time especially after we get free from professional lives. But now social media is stepping into corporate communications as well.
Corporate summits and conferences are seen as dull and uninteresting to the attendees due to long lectures and one-way communications.
So, hashtag slideshow helps in bringing the liveliness and enhanced engagement to the conferences. It helps the attendees to use Instagram in conferences as a combination of leisure & work to have an entertaining yet informative time.
It provides a perfect mix of necessary communication, online exposure & awareness, audience engagement, entertainment, and supreme experience to the attendees.
3. Weddings & Birthdays
Instagram hashtag slideshow is a perfect solution for any wedding, birthday, or similar event where photos and videos are a necessity for everyone. Firstly, couples tend to carry out pre-wedding shoots that they share on social media.
Having an Instagram live hashtag feed slideshow is an excellent way to beautifully display all these amazing pre-wedding hashtag wall on the occasion and entertain the audience.
Also, not just pre-wedding, you can even ask the people at the wedding or the party to click & post photos on Instagram with the custom hashtag and you display these photos & videos in real-time to the audience.
It is also great engagement and entertainment solution for such leisure and celebratory events.
4. Exhibitions
Exhibitions are generally associated with art galleries & paintings but now with Instagram hashtag slideshow, you can infuse digital fuel into your exhibitions.
Again, you can leverage social media to bring the intensified user engagement in an offline environment. Also, it expands the reach and exposure of the exhibition to a global scale where not just the people physically present in the exhibition but Instagram users globally can be a part of it.
It will help you bring your global community, get user reviews & feedbacks, display UGC visuals, engage the audience, and many more.
5. Functions & Concerts
Functions & concerts are already immensely engaging & entertaining where the Instagram hashtag slideshow can be used to enhance that to the next level.
It is a wonderful way to get votes from the audience, public comments, highlight audience experience, etc. Besides, you can curate all the content that the in-event audience is posting on Instagram and display it on screens at the concert & functions.
This is a remarkable solution to create pre-event buzz on social media and display the pre-event UGC during the event through Instagram hashtag slideshow.
Conclusion
With all these benefits/use cases, it is evident that whatever kind of event you are organizing, having an Instagram hashtag slideshow is the perfect way to increase your audience engagement and delight them.
There are various tools that provide Instagram hashtag slideshow along with options for different themes and diverse digital signage integrations like Enplug, Novisign, Scala, etc. for an effective & efficient display of Instagram content in events.
So, try for yourself to see how UGC platforms like Social Walls and Instagram hashtag slideshow can help you unlock the maximum potential for your events.
Social Wall 